Hey Shareable listeners! There’s no doubt we’re living in a rapidly changing world. So, what does that mean for marketing? And for our daily lives? We’re talking all that and more with this week’s guest: Pam Didner! Pam is a B2B and tech marketing consultant, speaker and author of the books Global Content Marketing and Effective Sales Enablement. Pam specializes in sales, marketing and external communications consulting, keynote presentations, corporate training, and workshops. In this episode, we’re talking about everything from AI to sales and marketing to self reflection. Pam also gives some really great advice for those on the job market, with a nice reminder we could all use. Take a listen and don’t forget to subscribe!
Running time: 34:00
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What do you think the most incredible technology is? (9:13)
Without a doubt, artificial intelligence. And without a doubt, it has a huge impact on our lives. Today, search engines such as Google are able to anticipate our needs through their intelligence systems. Often times, we don’t even realize it is happening. But when you think about it, artificial intelligence is amazing. The machine, such as Alexa, has the ability to learn about you as a person and consumer.
Imagine the possibilities for the future technology field. Within my field, marketing is directly impacted by artificial intelligence. Because of it, we are able to analyze data and anticipate customer needs based on content they consume.
What is your expertise? (14:06)
Given my 20 years of experience at Intel, which really propelled me to create my book on global content marketing, I would say that my expertise tends to be within a deep understanding of climates, especially on a global enterprise level.
This includes B 2 B marketing, as well as building processes and templates for enterprise marketing.
What advice do you have to those on the job market? (17:43)
Often things happen in a twist-of-fate way. My career changes were nothing I could have ever expected. Moving from finance and accounting to marketing is something I could have never expected.
Self reflection is everything. Especially if you find yourself at some sort of crossroads, you need quiet time to hear yourself. Looking inward can allow you to see what you really want. Of course, outside influences can help with your decision, but with the current state of the world, listening to your own inner voice is essential.
How can one be sure that they are in the field they are truly passionate about? (20:40)
Of course, find something you love, and follow it.
But it’s important to note, just because you find something you love, does not mean you will always be happy. As human beings, we will always face failures and obstacles. It’s important to keep this in mind, and to not let it get you down. It’s a part of life.
What can readers learn from your book? (22:53)
The first book I wrote, Global Content Marketing, was really about global content marketing. Using my own personal experiences at Intel, I was able to gain insight on geography and content managers to learn how to scale content according to region.
My second book, Effective Sales Enablement, came about from going inward. I wanted to challenge myself. It offers readers inside into how to best support their sales team.
What advice do you have for enterprise and B2B marketers? (24:36)
Paid social media is effective. It brings attention to a larger audience, which leads to greater sales.
Further, look at marketing elements as part of a sale negotiation and engagement.
Sales should view marketing as a hidden sales force.
Ultimately, your sales and marketing team need to work together. Having a deep understanding of your sales team allows the marketing team to work effectively. On the other side, sales team can learn from marketing team as well, and learn strategies from them. A deep and connected relationship between the two is essential.
What is one book you think everyone should read? (28:13)
Ogilvy on Advertising, 1983.
What’s one application you can’t live without? (29:05)
One lesson you wish you learned earlier in your career? (29:18)
It will all work out how it is supposed to. Nothing is really the end of the world. keep hustling
Most important skill for an individual to have in the future? (29:41)
Skills with people. Just because our levels of technology are increasing, many people forget that face-to-face interaction is everything.
CONNECT WITH PAM
CONNECT WITH JEFF
- Email Jeff
- @JGibbard on Twitter
- Jeff on Facebook
- Jeff on Linkedin (make sure to introduce yourself)
- Jeff on Instagram
- Jeff on Snapchat
SPECIAL THANKS TO
Ray, our Audio Engineer.
Thanks for cleaning up our voices and adding all that sexy production value.
Maria, our Intern.
Thanks for providing the show notes for today’s episode.