It’s that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process. And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching…which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life?
What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us.
We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it…Rachael says all of these traits have a place in our lives and work.
Take a listen below and apply this amazing info to your next career move!
Running time: 42:54
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What’s one book everyone should read?
- Building a StoryBrand by Donald Miller
What’s your favorite podcast?
App Everyone Should Download
Most Important Skill of the Future
- Emotional intelligence/ empathy
If You Could Have One Superpower
- To be invisible
One Thing Everyone Should Do Today
- 1. Watch my Awkward Marketing episode
- 2. Do my exercise on reverse-niching
CONNECT WITH RACHAEL
- Rachael’s website
- Rachael on Facebook
- Rachael on Instagram
- Rachael on Youtube
- Check out Rachael’s business comedy show here
- Don’t Hire a Web Designer (Until You Read This eBook)