Hello there! Today we’re bringing you Dorie Clark for our second episode of public speaking week!
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. She’s recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, AND she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes.
In this episode, she walks us through how she diversified her revenue stream and what that process looks like. For anyone looking to start even one other revenue stream, take a listen to check out how Dorie did just that through blogging, writing, and public speaking. Enjoy!
- Running time: 48:50
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(12:00) – What’s your perspective on this idea of building multiple income streams? Is this open to anyone who has a passion or skill?
It’s open to everyone! People make this too hard. These are not magic things, in our culture sometimes people think “only special people can be entrepreneurs,” that’s totally false and ridiculous.
(14:10) – What are some mistakes you think people make going into this?
Like anything, internet marketing is a channel that can be used for good things and bad things, it’s a valuable way of reaching people in an ethical way.
Dorie thinks a mistake most people make is that they try to take on too much at once. She advises people to pick one or MAYBE two new income streams a year to focus on and make that your plan for the year, once you’re able to operate with a little less effort then try to take on another.
(17:18) – Would you say that a lot of the advice you have in your book would be possible without the internet or would this only exist because of the internet?
In the early part of the book, she talks about ways to make money in a hands on-fashion, like coaching or speaking, which are things people do without the internet. Later in the book, she turns to things that are focused on the internet and ways to make money. She includes things like podcasts, blogs, virtual summits. These are all online ways to make money.
(19:48) – How do you prepare to get started, what’re your first steps in this?
One of the first things to do is to just get started….There are a lot of people out there, “want-trepreneurs,” people who want to be entrepreneurs but never pull the trigger. Being an entrepreneur doesn’t start when you read a book about it, it starts when you get paid for something. The best thing you can do is to go out and get yourself a client. It doesn’t need to be premium rates, you do it as proof of concept. That act creates momentum.
(24:00) – What are some of the things you found in your research that get in people’s way?
One of the big challenges in today’s economy is there are so many choices in the things you could be doing, so there is often times a paralysis around that, “What is the thing to do?” or “I need to do it all to be successful, but I don’t have time to do it all, so I just won’t try.”
If you’re hitting a roadblock, try to surround yourself with a community people who can help you. When it comes to having your expertise and having that following, there was a three step process that everyone followed:
- Build your network.
- Build your audience.
- Build your community.
For building your network, you need people to help you judge if you have a good idea or a bad idea; you need to be apart of a conversation to see if your idea is relevant. Once you have that it enables you to build on that idea and to build an audience; reach out to people who don’t know you. By then, your audience will start talking to more people about your idea, creating a community.
(30:20) – How do they determine where to get started? How do you pick the right thing to do, just because you’re passionate about something doesn’t mean there’s a market there.
A common mistake people make when creating a new income stream is people come up with something they think is a cool idea, invest a lot of time and money into it for nothing. For most people, there’s probably something you’re known for…you take that and play with that, that is a clue that will lead you to the right area.
(35:21) – How do you know when it’s time to buy into your idea? Is there a milestone when you’ll know?
Ultimately, you test out lots of different stuff, and lean into where the momentum is. For a book, blogging is a great way to test, you can put out a lot of little tests to the universe and see how successful they are. Once you see what it feels like for the market to want something, then you see how it works.
(40:15) – What are some things you might do to advise someone trying to build an audience on a platform?
One, sometimes you can arrive at it through strategy, there may be an area that’s logical for you to own. Let the market tell you.
CONNECT WITH DORIE
CONNECT WITH JEFF
- Email Jeff
- @JGibbard on Twitter
- Jeff on Facebook
- Jeff on Linkedin (make sure to introduce yourself)
- Jeff on Instagram
- Jeff on Snapchat
CONNECT WITH CAROLINE
SPECIAL THANKS TO
Caroline, our Producer.
Thanks for everything you do to make this show happen.
Ray, our Audio Engineer.
Thanks for cleaning up our voices and adding all that sexy production value.
The art for this podcast would look like hot garbage without it.