Shareable listeners! We’ve reached the end of Season 2! Already!
We hope you’ve enjoyed all of the deep dives we brought your way on topics like sales, public speaking, leadership, management, and much more.
We felt it like it was only fitting to end the season with one of our favorite guests and our first guest, yes that’s right, it’s DOUG MOTHER F*CKING SANDLER!
Ya’ll know Doug, but a lots been happening for him since we last spoke. His podcast, Nice Guys on Business, has reached over 1 million downloads! 1 MILLION. That’s nuts. We’re so proud! Him and Strickland have been crushing it.
And they’ve started a new venture called Turnkey podcasting, where they tailor make podcasts that showcase your expertise in your field.
Today’s episode is more of a free-flowing discussion between Doug, Jeff, and Caroline, but we’ll talk about building an audience, podcast production, and anything else that comes up along the way! We hope you enjoy because we sure did.
- Running time: 42:46
- Subscribe on iTunes and leave us a review
(10:12) – What is your #1 podcast promotion tactic and why does this one reign above all others?
The level of success for our show is directly correlated to our level of engagement with our community. It’s all about connecting one on one, one listener at a time. If you connect you’re gonna win.
That’s how Doug and Strickland built their audience of 1 million.
One on one relationships don’t have to happen with grand gestures, they start 140 characters (this was before #280) at a time by being yourself.
It’s all about engagement. You have to build these one to one relationships with people and try to scale that. It’s about talking to and individual person and listening to what they want.
(14:14) – Where are you guys building these connections? Where did you start?
They started on Twitter. 140 characters at a time, just checking in to see what’s up. Then people started to come forward and offer to help them!
It’s about reaching out and being in love with our audience.
(25:15) – How has the technology you use changed over time?
The difference between having basic equipment and great equipment isn’t that far of a stretch.
Doug uses a microphone, a boom stand, and a computer.
For software, he uses a scheduling program to automate publishing his episodes and Strickland uses Hindenburg to edit their episodes.
They only spent about $400 on equipment to produce their show.
(28:45) – When podcasting becomes more accessible for people to produce, how do you think that might change the landscape of podcasting?
For Doug, it’s never a bad time. Right now. Get started. Whether it’s podcasting or anything else, you gotta start sometime. It’s not too late. You gotta start now.
- Doug’s interview with Gary Vaynerchuk’s assistant Tyler Schmitt.
- Doug’s interview with Jeffrey Gitomer.
- The Podcasters Forum Caroline guesting on hosted by Doug
- Here are two articles with more information about how to know if you’re ready to start a podcast and everything you need to know to get started.
- And the article I wrote about how to promote your podcast.
- Anchor, the App Jeff mentioned that may make podcasting easier for newbies.
- Patreon, the crowdfunding platform for creators.
CONNECT WITH DOUG
- Email Doug
- Doug’s website
- Doug’s podcast: The Nice Guys on Business
- Doug’s blog
- @djdoug on Twitter
- Join the “Nice Guy” Community on Facebook
- Doug on LinkedIn
- Turnkey Podcast
CONNECT WITH JEFF
- Email Jeff
- @JGibbard on Twitter
- Jeff on Facebook
- Jeff on Linkedin (make sure to introduce yourself)
- Jeff on Instagram
- Jeff on Snapchat
CONNECT WITH CAROLINE
SPECIAL THANKS TO
Caroline, our Producer.
Thanks for everything you do to make this show happen.
Ray, our Audio Engineer.
Thanks for cleaning up our voices and adding all that sexy production value.
No-Kill Animal Shelters.
Seriously, donate to your local shelter and adopt responsibly this holiday season!