Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie’s experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She’s sharing how we can be the best communicator possible in both sectors, in today’s world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!
Running time: 47:56
Subscribe on iTunes and leave us a review!
SHAREABLES What’s one book everyone should read?
- Everybody Writes by Ann Handley
What’s your favorite podcast?
App Everyone Should Download
Most Important Skill of the Future
If You Could Have One Superpower
One Thing Everyone Should Do Today
- Thank someone who has made a difference in your life
CONNECT WITH MELANIE
- Story Fuel Website
- Story Fuel Facebook
- @meldeziel on Instagram
- Melanie on Linkedin
- Melanie on Youtube
CONNECT WITH JEFF