Jeff here; this week we’re sitting down with Bob Burg, talking about giving and why it’s so crucial to your life and business. Bob shares what being a go-giver means and how we can all embody it within ourselves.
He explains where our focus should be and how to reach the “reward” we tend to focus on. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
He is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, is one I recommend to everyone.
Seriously, read it.
Co-authored with John David Mann, it has sold over 850,000 copies and it has been translated into 21 language. The newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is a great guy and had a lot of great stuff to say; take a listen and let us know what it means to you to be a go-giver!
Running time: 43:07
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What’s The Go-Giver really about? (6:38)
John David Mann and I collaborated, combining our skills to share this story. Ultimately it is a parable about a young, up-and-coming individual who doesn’t seem to have his priorities in line. He learns that shifting his focus from getting to giving (as in, consistently providing help to others), is the solution for success.
Many of the instances that happened within the book are real-world experiences, taken from either John or I.
Where did the idea of the go-giver originate in your life? (11:11)
My parents had entrepreneur spirits, and to me, were the embodiment of what it means to be a go-giver.
As I grew into the business world, I noticed many people’s conceptions of success that didn’t sit well with me. However, I realized there’s much more examples of good business than there is bad business; this understanding allowed me to get back to my roots.
So, why giving? (14:00)
Well, it’s important to say that the importance of giving does not mean you go on giving away everything you have. That would, of course, result in a net loss. In this case, we are talking about giving beyond the material form. The focus is on bringing value to others because it’s who you are, rather than a strategy.
As you are doing this, consistently and constantly, you are rewarded. Bringing value to others really does set you ahead. And yet, you do not become attached to the result. You are doing it simply because it is what you believe in and how you live your life.
Your background is in marketing influenced sales. To what extent has the idea of “giving” influenced your philosophy and life? (20:50)
When I met a mentor after leaving my life as a broadcaster, my world was changed because he gave me the exact knowledge I needed to hear. He said that really, the only way to be “successful,” in practical terms, is to focus on what you bring to others and what value you insert into their lives, rather than what “reward” (money) you will get. Focus on value, and the rewards will come.
What is technology’s role today in shaping what it means to be a go-giver? (26:03)
Technology has changed the path in that it has given us the opportunity to connect with other individuals we otherwise would have never been able to. This opportunity gives us another opportunity to connect on a deeper level.
On the other hand, technology has also kept things the same: the importance of asking if what you are sharing or doing is bringing value to others. Especially in today’s world, in which we can share everything and anything, it is important to be mindful about what we share.
One book everyone should read? (30:41)
The Secret of Selling Anything by Harry Browne.
Here are some blog posts Bob has written about Harry’s book and the influence it has had on his life.
One movie/TV show/video everyone should watch? (32:30)
Randy Gage’s Prosperity TV.
One podcast everyone should listen to? (34:43)
One lesson you wish you learned earlier in your career? (35:30)
I thought I had it all figured out. My advice to my younger self: shut up and listen!
One app everyone should use? (37:28)
Most important skill of the future? (38:00)
“Soft skills” are more important than ever as technology continues to dominate.
To read about what humans can do that technology can’t, Bob recommends Humans Are Underrated.
One thing everyone should go do today? (40:21)
Take action on an idea that is aligned with your values.
CONNECT WITH BOB
- The Go-Giver Books
- His website
- His podcast
- @BobBurg on Twitter
- Bob on Facebook
- Bob on Linkedin
- Bob on Instagram
CONNECT WITH JEFF
- Email Jeff
- @JGibbard on Twitter
- Jeff on Facebook
- Jeff on Linkedin (make sure to introduce yourself)
- Jeff on Instagram
- Jeff on Snapchat
SPECIAL THANKS TO
Ray, our Audio Engineer.
Thanks for cleaning up our voices and adding all that sexy production value.
Maria, our Intern.
Thanks for providing the show notes for today’s episode.