Hello, beautiful people! This week we’re talking all about company culture: what it is, how we do it, and better yet, how we do it right. We’re joined by expert Mike Ganino, here to share all he knows about how to create and sustain our company’s story.
Author of Company Culture for Dummies, Mike has spent the past 20 years getting to know business’s in almost every industry imaginable; from tech start-ups to restaurants to airlines, Mike has seen it all. He knows exactly how to get your business’s culture to thrive and reflect each and every individual in your workplace. Take a listen to all the knowledge Mike dropped on us this week!
Running time: 28:20
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So, what’s the first thing dummies need to know about company culture? (6:50)
GET OUT OF THEORY LAND!!! You can read about the science and theory behind company culture all you want, but the real reward is through experience. Culture goes beyond the surface level; it’s about communication and relationships and the experiences that create them.
Why do I need to know about company culture? (8:49)
Most people think company culture is designated for your business’s HR team. Most people also think that it means “mission, vision, values”… aka the “fun” stuff that sets your business apart (think ping pong tables and a snack table.) Company culture is so much more than this; it permeates every level of the business because it is made up of everything the business does. Each and every employee sets the tone for a company’s culture.
What is the definition of company culture? (10:23)
Well, it does have to do with the “mission, vision, values” we mentioned, but its much more than that. It’s the created, collective story within a business’s culture. It’s not only what a business does, but how they do it. Questions to consider: How do employees interact? How do problems get addressed? What is the energy of the business? How do you view your business’s values?
What about employees who want nothing to do with company culture and values? How does this affect a business? (19:27)
Mike says it all comes down to the business issue. When not every employee is on the same page as the organization, this translates directly to how the business operates. It is essential to ensure that all of your employees are in agreement about your business’s values. If not everyone agrees on these values, then you have no right to claim them as your business’s culture. Absolutely everyone within the business needs to be held accountable to the organization’s values. If a handful are not, important questions to consider are: How long has the individual been acting this way? What has been the benefit of it? Are you and your organization willing to say goodbye to this person if they continue to act this way?
How do you create a company culture that reflects all of your employees? (20:32)
Get to know your employees by listening to their viewpoints and opinions, and remember that this is a process. This can help you uncover what’s working, what’s not, and what can be changed to better reflect the business. Not everyone is going to be crazy about being a part of company culture, and that’s okay. Their thoughts still matter. Ask questions that allow you to understand what their take is on what is going on in the company. Make them feel a part of the team and remind them that their experience within the business matters to you.
What’s the big deal about company culture anyway? Why is it essential? (22:30)
Ultimately, business is business. Many people mistake company culture as “fluffy,” or as an unneeded element to the workplace. A company’s culture sheds light on the business’s story. A disconnect in the culture can directly result in poor communication, work ethic, motivation, and results. If your company culture does not reflect open communication and shared values, your employees may not be putting forth their best potential. And that translates to business problems.
What can an authentic and honest company culture (or the lack thereof) mean for your business? (23:45)
When people feel motivated and needed at work, the possibilities are endless. However, your sales can suffer when this is not the case because your employee’s hearts just simply won’t be in it. And this directly affects profit. Rather, when employees feel heard and seen in the workplace, they are more likely to come up with better ideas and be more efficient and creative workers. Better yet, they’ll actually want to come to work and go above and beyond within their role.
PS: We found out the real answer to the topic you were all really wondering about…elephants are pregnant for one and a half years.
CONNECT WITH MIKE
CONNECT WITH JEFF
- Email Jeff
- @JGibbard on Twitter
- Jeff on Facebook
- Jeff on Linkedin (make sure to introduce yourself)
- Jeff on Instagram
- Jeff on Snapchat
SPECIAL THANKS TO
Caroline, our Producer.
Thanks for everything you do to make this show happen.
Ray, our Audio Engineer.
Thanks for cleaning up our voices and adding all that sexy production value.
Maria, our Intern.
Thanks for providing the show notes for today’s episode.